Sony is well known for its extensive range of great mirrorless cameras such as the flagship a9, the high-resolution a7RIV and the compact a7C. However, soon Sony will become known for something else too because the brand has announced it will bring drones to the market via Sony’s Airpeak brand name.
Although details of the exact models are scarce, Sony used the CES Show to showcase imagery of the quadcopter, which includes a gimbal that can hold a full-frame Sony camera such as the a7S II for example. In fact, Sony has said that; ‘In order to fully support the creativity of video creators, the payload of the drone can be equipped with an Alpha mirrorless camera to capture high quality, full frame aerial photography and video.’
Sony entering the drone market is big news, not only because it will allow photographers to use their existing Sony cameras, but also because it offers videographers a genuine alternative to DJI drones that currently rule the market and have done for the last few years.
Video released by Sony shows the Airpeak drone supported by legs that lift up like an airplane’s landing gear once the drone has taken off and the build suggests that the first Airpeak will be targeted at higher-end drone users or perhaps professionals who make their living through drone video and stills photography.
Sony also mentioned in the news release that; ‘Airpeak, the industry’s smallest class of drone that can be equipped with the Alpha system, is capable of dynamic filming and precise, stable flight, and aims to contribute to the world of entertainment while also pursuing new possibilities for creative expression.’ This suggests that the Airpeak will pack lots of tech to enable the drone to fly at high speeds.
Although there’s no detained specifications about the Airpeak at the moment, we won’t have to wait too long to find out more as the news released explained that; ‘Sony will launch a new business targeted for professional photography and video production in the spring of 2021’.