Laowa puts the OOOM into cine zoom lenses

Venus Optics has confirmed availability of its Laowa OOOM 25-100mm T2.9 cine zoom lens. Originally announced in 2018, the lens has taken nearly three years to perfect, although judging by its somewhat unusual moniker, very little of that period was spent dreaming up the name.  

Like other Laowa lenses, the OOOM 25-100mm treads a familiar path of offering something a little different. We’re told that this will be the first of a number of lenses under the OOOM name (which is short for Out Of Our Minds) that are designed to fulfil the currently unmet needs of cinematographers. Only time will tell what else the company has in the pipeline.

Zoom, aperture and focus rings are all designed with 0.8mod gears

An unusual focal range perhaps, but the spec does tick many of the boxes that the modern cinematographer is looking for. It features a parfocal design so sharpness remains consistent during zooming and has minimal focus breathing for compositional consistency when pull focusing. The T2.9 maximum aperture is constant throughout the zoom range and the lens focuses down to just 60cm.

The lens comes with interchangeable mounts for PL, Canon EF and Sony E cameras

Straight out of the box, the 25-100mm has a PL mount, but Canon EF and Sony E mounts are also provided and are user interchangeable; handy if you want to maintain the same look on multiple camera systems. Speaking of the ‘look’ the OOOM is designed to deliver a vintage aesthetic; not overly contrasty, but not flat either and with a good amount of sharpness.

Two additional accessories will also be available before the end of the year to further expand the 25-100mm’s capabilities. A 1.4x FF expander adapts the lens from its standard Super35+ coverage to full frame without any drop off in quality. Adding the expander does, however, increase the focal range to a 35-140mm and there’s a one stop drop in light so the maximum aperture becomes F4. The 1.33x Anamorphic adapter, meanwhile, creates the cinematic 2.35:1 widescreen ratio when used with the lens.

Check out this showreel of work captured with the OOOM 25-100mm T2.9 lens below: