Gear

Zenit to Launch Full-Frame Digital Camera

If you’re not familiar with the name Zenit, the brand hails from Russia and started producing cameras in 1952. The manufacturer produced millions of units, with some later models using the Pentax K mount and Zenit also produced some seriously limited edition models, with only 63 units of the Zenit-D making it to market.

Production ceased in 2005, but Zenit is about to make a comeback to the camera industry after a company director confirmed the development of a new full-frame mirrorless camera

Director, Zverev Igor Sergeev, told a Russian radio service; “We plan to revive the direction of production of digital photographic equipment. It will be a full-frame, mirrorless digital camera”. What’s more, the update suggested the new camera will retain the style and DNA of Zenit cameras from yesteryear; “It will be modernised, but the characteristic contours, ergonomics, camera lines will be integrated into it.”

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Could the new Zenit take inspiration from its earlier models?

Although further specifications are light on the ground, Zenit confirmed the camera will be released in two colour schemes – one light, one dark. The camera will also sport leather and be made with high-quality materials. Given the retro leanings on design and styling, the new Zenit camera could well do battle with Fuji and Olympus models. While no exact cost or date has been announced, Sergeev commented that it wouldn’t enter the market until 2018.