Photokina 2016 Preview

Photokina 2016 will be taking place in Cologne, Germany from September 20-25th. The DigitalRev team will be there, bringing you all the latest updates directly from the floor. Right now, we have little but rumour and speculation to go on to figure out what we’ll see, but here are our best guesses as to what will be appearing in Cologne next week. This article will be updated in the days before the conference kicks off, so be sure to check back for the latest news and rumours.

Last Updated: 19 September 3:00AM GMT


  • • Canon has already unveiled a slew of new products this year. Photokina should be more about marketing the company’s biggest releases from the past year, including the 5D Mark IV and the 1D-X Mark II.
  • • Canon is expected to unveil a line of lenses with digital displays, beginning with an updated EF 70-300 F/4-5.6 IS II
  • • The Canon EOS M5 is also expected to make an appearance, possibly with a new EF-M 18-150mm f/3.5-6.3 IS STM


  • • We’re anticipating a new Nikkor PC-E 19mm tilt-shift lens to be shown off.
  • • A new Nikon DF (perhaps modelled after the D5) may also be revealed Some rumours have also suggested that Nikon could introduce the D820, a follow-up to the D800 at Photokina, but rumours are scarce.
  • • Nikon could reveal some further info about its action camera lineup, known as KeyMission. The KeyMission 360, revealed at CES in January, boasted 4K in 360 VR camera. We haven’t heard much about it since, but Photokina could be the ideal opportunity for an announcement.


  • • The much-anticipated Fuji medium format system will be announced on 19 September, the day before Photokina kicks off. We’d be stunned if it doesn’t make an appearance on the floor.
  • • The system should be unveiled with three new lenses, and is expected to cost around US$6,000, a direct (but cheaper) alternative to the Hasselblad X1D.


  • • Sony is another company that’s had a busy year on the product front, but we’re confident that Sony will announce at least one new lens, the 135mm f/1.8 Carl Zeiss T* lens
  • • Sony’s own GoPro competitor, the FDR-X3000R, is likely to be on display on the show floor. The FDR-X3000R comes with Optical SteadyShot and records in 4k at 30fps.
  • • Sony has also launched an official Photokina site, which you can check out here.


  • • Hasselblad may be ready to announce a new ‘H’ camera, which has been teased by the company and could even feature a modular design.
  • • The Swedish company has been busy recently, releasing a new a new True Zoom MotoMod which has received mixed reviews
  • • Hasselblad CEO Perry Oosting confirmed to us earlier this year that the X1D will support zoom lenses, but we’re yet to see any. There’s an outside chance we could hear more at Photokina.


  • • Speculation indicates that a new Leica T camera should make an appearance at some point
  • • A new Leica M camera is also a possibility, perhaps with a dedicated ISO wheel and bigger LCD screen, but other rumours have indicated that the M won’t be ready in time for the conference.
  • • A brand new line of Leica M cinema lenses is also anticipated
  • • A new Summaron-M 28mm f/5.6 lens has been heavily hinted at, as has a Leica Summilux SL 50mm f/1.4 ASPH


  • • DJI’s Mavic Drone should be announced during Photokina. It should be a foldable, smaller drone that will compete directly with GoPro’s new Karma drone.
  • • The recently-announced Osmo+ will be present too


  • • The Olympus E-PL8 camera, which was delayed in the aftermath of the Kumamoto earthquake, should be revealed. The press conference is scheduled for 7pm on Monday evening.
  • • Olympus’ OM-D E-M1 Mark II camera is also expected to make an appearance.
  • • Olympus will be celebrating the 80th anniversary of their first camera, the Semi-Olympus. We may see a new model that commemorates the anniversary.
  • • According to Nokishita, Olympus has registered a four new cameras with the code names IM001, IM002,IM003 and IM004, so we may see additional products announced by the company.
  • • Three new lenses are also believed to be on the way to Germany. One is certain to be a new M.Zuiko Digital ED 30mm f/3.5 Macro, details of others can be found here.


  • • A brand new Panasonic GH5 could be unveiled, and some have speculated it could boast 6k or even 8k video.
  • • Panasonic may announce a follow-up to the LX7 (which has been discontinued), but the camera itself is unlikely to be shown off at the event. Many are predicting that the Panasonic G80 could show up at Photokina, and although specs are still unknown, we expect it will support 4k video.
  • • According to 43rumors.com, an entry-level Panasonic G8x camera will be announced on September 19. A successor to the Panasonic LX100 is also a possibility – a new model with the code name DMC-LX15 was recently registered in Russia.


  • • Ricoh may be pushing further into the 360-degree camera market, with a new version of the Ricoh Theta Delta S anticipated. According to PentaxRumors, the camera should record in 360 degrees, support 4k and feature an f/2 lens.
  • • Pentax is unlikely to reveal anything groundbreaking, and the company is likely to use the conference to market the K-1, which was released earlier this year.


  • • GoPro’s Hero 5 may debut at Photokina or shortly afterwards, and will be a crucial product for the company to boost falling sales numbers. It is believed to feature a touch screen interface and support voice commands.
  • • The highly-anticipated Karma drone should also be shown off on the floor in Cologne. Leaks and previews have indicated that it will feature a foldable design and should be extremely compact.

Stay tuned to DigitalRev on FacebookTwitter and Instagram for all the latest updates from Photokina 2016.