Culture

How A Robot Helped Shoot These Intricate Food Images

Professional food photography is a complex work of art, but probably no more complicated than Steve Giralt made it. With the help of rubber bands, robots, and a Phantom 4K high speed camera, he explains exactly how long it took to create the 16 second shot below.

Giralt went to the trouble of 3D printing his own catapult to fling ketchup and mustard through the air at the correct angle. A handmade rig used rubber bands to keep the ingredients sitting at the right height to fall perfectly atop one another as the bands broke, requiring extreme amounts of panning and precision.

The classic shot of meat, cheese, bacon, pickles, tomatoes, onions, lettuce, ketchup and mustard colliding perfectly with a sesame bun fits right into the McDonald’s visual marketing handbook. Their shoots are complicated enough, and they are done without the robotic assistance that Giralt utilised.

Do you think this is excessive, or is Giralt’s ingenuity paving the way for more complicated food mashups? Let us know on Facebook or in the comments down below.