Photography

Google Nik Goes From US$150 to Completely Free

Google, which acquired the Nik suite of software in 2012, has now dropped its price to zero in a surprising announcement. Nik software was founded in 1995 and has always focused on digital photography and graphic design, integrating with Photoshop and other photography suites such as Lightroom and Aperture.

The current suite of software includes a number of tools, such as Analog FX (film simulation), Dfine (noise reduction), Viveza (color, contrast and saturation adjustment) and Silver Efex Pro (black and white colour conversion).

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It is largely believed that Nik software was purchased by Google primarily for its mobile photo editing app, Snapseed, which Google has continued to develop. However, Nik has received few updates since being purchased, and some worry that it becoming free will mean even less support going forward. Even so, Nik is still an excellent photography tool that will enhance anyone’s suite of editing apps. You can check it out here.