Apple Watch – Video and Stop-motion Used to Depict Passage of Time

For most phones and tablets out there the first thing you see on your screen is time, a mainstay function that was borrowed over from the days when everyone sported a wristwatch. Now, everything appears to have gone full circle with Apple set to release their first piece of wearable tech in the Apple Watch.

In developing the unique motion display feature, Apple Watch borrows from the playbook of smartphones by giving people the ability to choose their virtual watch face from a selection of animated themes including a jellyfish, flower, and butterfly. What’s more, these watch faces have garnered attention for being 100% captured in-camera; an impressive feat for modern times and one that illustrates the dedication Apple has to even the smallest details in their craft!

Apple human interface chief Alan Dye notes the longest motion face for a flower took up to 285 hours and over 24,000 shots to capture


Apple’s design studio brought in an aquarium and captured 4,096-pixel-by-2,304-pixel images of jellyfish moving at 300 frames per second using a high-speed Phantom camera


Dozens of samples and species were taken to ensure the footage would not loop over-and-over again. All of the images were shrunk to fit the screen, less than a tenth the size of the original photo capture.