Canon are showing that they mean business with the release of the new EOS M3. For a start, you can now take perfectly-framed selfies with a tilty-swively screen that faces forwards. Of course, that was one of the things that people hated about the EOS M3 – the lack of features to aid the self-obsessed photographer.
The name sounds like a fast BMW that middle-aged businessmen drive but does the Hybrid CMOS AF III system on this go like stink or does it simply smell funny? I would love to try one to find out. No, seriously I do. Unfortunately, for those in the United States of America, they will most likely never find out because it appears that there are no plans to release the EOS M3 anywhere other than Europe and Asia. Canon has seemingly snubbed the people of America. But, well, even if someone from the States uses the internet to buy the camera from Asia or Europe…actually…I doubt that will happen anyway.
It’s not that the camera sounds or looks awful – it actually has a better look than before, with that larger grip and exposure comp dial on the top plate, it looks less like a bar of soap now. The pop-up flash is useful. There’s a DIGIC 6 processor, which is good for processing things; 24-megapixel sensor, which is more than enough; 49-point AF system; a 3.0” touchscreen; Wi-Fi and NFC, and then it claims to be 6.1x (remember that it’s 6.1x not 6.0x) faster at focusing than the original EOS M, which is frankly not difficult.
It is one of those cameras that I’d like to test even though the specs and features are frankly quite dull. The other mirrorless camera manufacturers seem to be moving on at a phenomenal rate and even though the specs of the EOS M3 aren’t awful, it just doesn’t seem to be offering anything that you can’t get with anything else currently on the market other than the Canon branding.